SERVICE
At The Joyce Collective, we specialise in building authentic connections through thoughtful branding design and strategies. Our goal is to take any business from an idea to a thriving brand with meaningful design. Branding is an investment that is so much more than just a logo and colours. Brand identity encompasses the heart and soul of what your brand will communicate to others.
BRANDING DESIGN
A comprehensive branding experience is more than thoughtful design, this investment will give you the confidence to set up your brand with strategy and a lasting impression. Our signature process dives deep into the discovery of your business and creates a full visual identity that will resonate with your audience.
WHAT IT INCLUDES
Brand Strategy + Research
A 4-hour brand strategy workshop to dig deep in your brand mission, vision, values, target market etc. This will uncover your business goals, your audience, how you want to make them feel and all the things that set your business apart from the rest.
Creative Direction + Stylescapes
An in-depth look at your business goals, ideal audience, and competition to develop a brand look and feel. This will involve the development of style scapes to demonstrate different art directions for your brand.
Brand Identity
Development of 1 primary logo, 2-3 secondary logos and brand marks, custom illustration/pattern (if applicable), curated color palette, and font type.
Brand Guidelines
A detailed guide meant to educate you on how to use your new branding + take advantage of its flexibility. With this tool, you’ll have the confidence to use everything that we’ve created consistently.
Brand Collateral
Each brand has different needs to communicate with their audience, so this will be tailored to your needs. Collateral could include packaging, business cards, hang tags, thank you cards, canvas bags, social media graphics etc.
You’ll receive a custom quote after your free consultation call.
WHO THIS IS FOR
– 1-3 year old businesses who have outgrown their DIY branding
– Established businesses who are pivoting or growing and need a re-brand
– Businesses that are ready for a transformation and lack confidence and clarity
Timeline 6-8 weeks
BRANDING + WEB DESIGN
A combination of branding and website design will house all that your brand is about in one dedicated online space. Allowing you to have a cohesive visual brand identity translated through a website, custom-tailored to make a lasting impression on your audience.
WHAT IT INCLUDES
Branding Design
A truly cohesive brand identity and strategy. See above for details.
Web Design and Development
A website will be tailor-made for you to help the needs and achieve the goals of your brand. We will be developing them on either Squarespace or Shopify to ensure they addressed your key goals.
Site Installation & Training
Your site will be up and running to go after we have installed and implemented everything on the technical side. You will also receive a library of videos to guide you through the management and edit of the website whenever you need to in the future.
WHO THIS IS FOR
– 1-3 year old businesses who have outgrown their DIY branding + website
– Established businesses who are pivoting or growing and need a re-brand + a new website
– Businesses that don’t feel aligned with their current branding + website
Timeline 10-12 weeks
THE PROCESS
We love working collaboratively throughout the whole process to ensure our visions align and your feedbacks are heard. We want to ensure that you come out of this collaboration with a brand identity and design that is a true reflection of your business goals and brand positioning.
01. DISCOVERY
We love to start every potential project with a discovery call to ensure we are on board with your brand goals and needs. From there you will fill out an in-depth questionnaire and we will work together to compile inspiration, define your target audience and competitors in the sector of your business.
02. STRATEGY & ART DIRECTION
From all of the research and brainstorming we do together, you will receive a curated art direction and stylescape to choose from that will guide us throughout the whole design and development process of your brand identity.
03. DESIGN & REFINEMENT
Now time for the magic! We will start developing the strongest concept and present these with mockups for you to easily visualise the brand intention and strategy.
Through your feedback and our fine-tuning, we should arrive at the most refined concept that will communicate your goals and values seamlessly.
05. LAUNCH
Once you are completely happy with the visual designs and concept, we can also provide other collateral support (eg. packaging, web design) to ensure you have a cohesive brand identity that connects with your audience. All final files, tools, and guides will be sent to you to ensure you are confident and ready to launch your brand into the world!
FAQs
-
Every project varies depending on your brand needs and goals. Before every potential project, we always like to hop on a call with you to figure that out. Our signature Branding Experience starts at US$7-8k and a final quote and custom proposal will be made just for you after our chat. Design is an investment and we always want to make that investment worthwhile for our clients. Our goal is to make growing your business simpler.
-
We are open to working with a brand's existing logo, but it's definitely something that we will want to chat about first before we start moving on to other collateral pieces or websites!
-
Working together will be a very collaborative process from the get-go, so it is essential that we are aligned on goals and expectations. If you like my work and resonate with my design values, then this is already a good start! Once we hop on a call, we will assess if we are both on the same page and a good match for this collaboration.
-
Branding projects are typically 6-8 week collaborations and brand + website projects have a usual 10-12 week timeline.
-
Once you have decided to get started, you will be sent a Design Questionnaire that dives deep into your business goals and values. It is important that you already have a good idea of what you offer and why your business exists when you fill this out. This will help guide our discovery call to see whether we are a good fit. From there, you will receive a custom proposal that will fit your needs and a contract to make an initial deposit.
-
Since branding is a big investment, we’re happy to offer a payment plan in instalments. An initial downpayment is required to secure your start date in our project calendar. The rest of the payment instalments will be scheduled by date during the process of the project. The final instalment must be made before final files are delivered and/or the website is launched.
DO you OWN A BUSINESS?
If you’re ready to ignite your business potential with us, we’d love to work with you! Simply fill out our client application so we can learn more about your business or project.